Loyal Beast is founded by pet lovers who believe cats deserve safe, honest nutrition. Amidst the lush, vibrant landscapes of Northern Malaysia, a deeply compassionate individual had a revelation while caring for their own beloved felines. They realized that the secret to a cat’s true vitality wasn't found in generic, one-size-fits-all solutions, but in nutrition tailored precisely to their needs. Driven by this visionary insight and a desire to see every cat thrive, this founder  Eric  established proudly Malaysian cat food brand born from pure devotion.

Today, that initial spark of compassion has evolved into a sophisticated science. Eric  bridges the gap between advanced veterinary research and the patient, careful observation of what pets truly need. Through this meticulous process, they have identified the optimal nutrient combinations tailored for specific requirements, resulting in an impressive portfolio of over 220 customized formulas dedicated to supporting the unique health profile of every pet.

To turn this ambitious vision into reality on a grand scale, Eric  forged a strategic alliance with the renowned manufacturing powerhouse, Century Petfood Sdn Bhd. Together, they champion local ingenuity, utilizing authentic homegrown formulas and high-quality native ingredients to launch multiple premier series of cat food designed for peak feline health.